The Product Lifecycle
Patient Centered Marketing
Branding and content, from product testing, pre-launch conference events, and finally to physician and patient, is designed to be iterative, and scalable throughout the product life cycle. With the evolving media landscape, healthcare and pharmaceutical brands are increasingly about lifestyle experiences, including services, disease awareness, decision making, education and prevention. Patient engagement is now an essential element of the pharma and healthcare marketing mix. The media landscape provides a rich environment for presenting and sharing the brand voice, integrated with engaging lifestyle messaging.